Property Owners
Can I Rent My Building Wall for Advertising in Colorado?
5 min read · Updated 2026-08-26
Short answer
In many cases, yes. A business property owner in Colorado may be able to rent outside wall space to an advertiser. It depends on the property, the zone, the sign type and size, placement, how long it runs, the city's current rules, and any lease or lender terms on the building.
What has to line up
1. You control the space You own the building, or your lease and other agreements let you allow use of the outside wall.
2. The city allows that sign there Sign rules are set by each city. Denver gives out zoning permits for most signs on private property. Thornton's Development Code sets sign rules, and the city posts what a permit needs. Smaller cities have their own steps.
3. The wall is worth something to an advertiser Being seen and having traffic drive demand. A big wall nobody sees is not worth much.
4. The paperwork works A written agreement covers the length of time, payment, what can be advertised, access for putting up and taking down the ad, insurance, and what happens to the wall at the end.
What usually rules out a wall
- No view from the road
- Land zoned for homes, not business
- Wall in poor condition
- Owner cannot approve changes to the outside
- That sign type is not allowed at that address
What BTS Media does for you
- Checks the wall, how visible it is, and local rules for free
- Finds advertisers, and handles printing, install, and removal
- Puts the terms in writing before anything is attached to your building
What you keep control of
You keep the building. You approve the agreement. You can rule out certain types of ads.
BTS Media does not promise you income. Whether your wall earns money depends on the location and how many advertisers want it.
Where This Info Comes From
- City and County of Denver — Sign zoning permits — Denver's page on zoning permits for signs on private property.
- City of Thornton — Sign Code and Permit Requirements — Thornton's sign permit requirements page.
Rules change and every property is different. What is allowed depends on the property, zoning district, sign type, size, placement, lighting, duration and the city's current requirements. Always confirm with the city before a campaign goes up. BTS Media reviews these requirements as part of the process and does not claim any location is permit-free.