Property Owners
7 Things That Make a Building Wall Good for Advertising
5 min read · Updated 2026-08-26
Short answer
A good advertising wall is large, flat, and clear, faces a road with steady traffic, has a clean view, is in good shape, sits on business-zoned property, is easy to reach for install, and can legally carry that sign type under current city rules.
The checklist
1. Visibility Can drivers see the wall for several seconds before they pass it? A longer look beats a bigger traffic count.
2. Traffic Steady daily traffic matters more than one busy hour. Slower roads and stoplights give people more time to read.
3. Size and clear area Measure the biggest rectangle with no windows, doors, vents, or pipes. That rectangle is what you are actually selling.
4. Sightlines Trees, poles, signs, and nearby buildings can block a great wall. Check the view from the driving lane, not the sidewalk.
5. Surface condition The wall should be flat, solid, and able to hold anchors or a frame. Crumbling brick or loose stucco is a problem, not a selling point.
6. Zoning and sign rules The land must be zoned for business, and the sign type must be allowed there under current city rules.
7. Access for installation There needs to be room for a lift or safe rigging. Hard-to-reach walls cost more for every campaign.
Quick self-check
- Does the wall face a road?
- Is the clear space bigger than a garage door?
- Can you take a photo from the driving lane and still read a sign on it?
- Is the building used for business?
If you answered yes more than once, it is worth submitting.