How BTS Media Reviews Potential Advertising Locations
What happens between submitting a wall and a campaign going live.
The Street Report
What Makes a Good Advertising Wall?
August 2, 2026
The short answer
A good advertising wall is large, visible from a road with steady traffic, unobstructed, structurally suitable, and located on a property whose owner can approve an advertising agreement.
The checklist
- **Sightline.** Can drivers and pedestrians see the whole wall, from far enough away to read it?
- **Traffic.** Is there consistent daily traffic, not just occasional?
- **Size and shape.** Is there a usable rectangle large enough for a readable message?
- **Surface.** Brick, block, stucco and metal all behave differently for installation.
- **Obstructions.** Trees, power lines, parked trailers and neighboring buildings all matter.
- **Orientation and light.** A wall in permanent shadow reads differently than one in full sun.
- **Local requirements.** Sign rules vary by city and by zoning.
- **Property approval.** Nothing happens without it.
Not sure about yours?
Send it in and we will look. [Submit your wall](/list-your-wall).
Keep Reading
Outdoor Advertising for Denver Small Businesses
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How Long Can Temporary Advertising Stay Up in Colorado?
It depends on the city, the property, and the campaign agreement. Here is how to think about it.
Next step
Want This For Your Business?
Tell BTS Media the area you want to reach. We will find the right wall.