The Street Report

How BTS Media Reviews Potential Advertising Locations

August 19, 2026

The short answer

Every submitted location goes through a review that covers visibility, the property itself, and the applicable local requirements before it is ever offered to an advertiser.

The review

1. **Submission.** A property owner or representative sends the address, photos and basic details. 2. **Desk review.** We look at the road, the sightline, the surrounding buildings and the surface. 3. **Location check.** We review basic property information and the local advertising and sign requirements that apply. 4. **Status.** The location is marked as a potential fit, needs more information, approved for the network, or not currently eligible. 5. **Advertiser matching.** Approved locations are offered to advertisers looking for that area. 6. **Agreement and campaign.** Nothing goes up without the required property agreement and approvals.

Statuses you may see

Submitted, Reviewing, Potential Fit, Needs More Information, Approved for Network, Not Currently Eligible, Advertiser Interest, Campaign Active, Campaign Complete.

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