Denver, Colorado
Building Wall Advertising in Denver
Short answer
Wall advertising means putting a big printed ad on the outside wall of a building. It's not a billboard — it uses a building that is already there. Many Denver businesses can do this, but a wall ad is still a sign. Denver says most signs on private property need a zoning permit. What is allowed depends on the address, the zone, the sign type, the size, where it goes, and how long it stays up.
How It's Different From a Billboard
Existing structure
Street level
Different rules
Who Denver Wall Advertising Works For
Advertisers
- · Home service pros and contractors who work in certain neighborhoods
- · Restaurants, bars and neighborhood shops
- · Auto dealers and repair shops
- · Clinics, dentists and urgent care centers
- · Gyms, studios and other local businesses
- · Events and seasonal sales
Property types that may work
- · Retail strips and shopping centers
- · Warehouses and light industrial buildings
- · Auto and service shops
- · Mixed-use buildings with a blank side wall
- · Corner buildings on busy streets
What to Check Before You Buy or List a Denver Wall
Visibility
Traffic
Banner and sign type
Campaign length
Denver Permits and Zoning Rules
Denver's Community Planning and Development office handles sign permits. The city says most signs on private property need a zoning permit. Signs that stick out over a sidewalk or street also need a right-of-way permit from the Department of Transportation and Infrastructure. Electrical work needs its own electrical permit.
What's allowed depends on the zone and the sign type, and the rules can change. We don't list exact size or time limits here, because the right answer comes from the city for your specific address.
- City and County of Denver — Sign zoning permits — Denver's page on zoning permits for signs on private property.
- Denver Community Planning and Development — Denver's planning, zoning and permitting department.
- Colorado Department of Transportation — Outdoor Advertising — State rules that can apply to advertising visible from state highways.
Rules change and every property is different. What is allowed depends on the property, zoning district, sign type, size, placement, lighting, duration and the city's current requirements. Always confirm with the city before a campaign goes up. BTS Media reviews these requirements as part of the process and does not claim any location is permit-free.
What Affects the Cost in Denver
Price depends on the location and traffic, the size of the printed ad, how long the campaign runs, the material used, how easy it is to install, removal, and any approvals needed.
Pricing depends on location, traffic, wall size, advertisement size, campaign length, production, installation, the property agreement and applicable local requirements.