Wall Advertising
How Building Wall Advertising Works for Local Businesses
5 min read · Updated 2026-08-26
Short answer
A local business picks an open wall in the area it serves, agrees on how long the campaign runs and the price, sends or makes artwork, and BTS Media handles approvals, printing, installation, upkeep, and removal.
The steps
1. Pick the area Start with where your customers are, not just the cheapest wall.
2. Look at open locations You see the wall, the road, roughly how many people will see it, and the price for the length you want.
3. Agree on the campaign Length, start date, total cost, and what is included.
4. Artwork Send us your own artwork, or work with us to make something new. Big, simple, and easy to read wins on a wall.
5. Approvals and printing We check the rules for that address, then print on the right material for that wall.
6. Install and go live Install is set up with the property owner. Then your ad runs.
7. End of campaign The ad comes down or gets replaced, based on the agreement.
What makes wall artwork work
- One idea, not five
- A short line people can read in three seconds
- Your business name big enough to remember
- High contrast colors
- One clear next step: call, search, or visit
What to expect on timing
Getting artwork approved, printing it, and scheduling install all take time, and weather can affect install days. Plan several weeks ahead of a promotion, not just a few days.